Le Creuset

Le Creuset is a French brand of enameled cast iron cookware. It is most known for its iconic orange-colored French oven pot, which has been used everywhere, from tv cooking shows to aspiring home cooks. The kitchen has evolved greatly throughout the history of the home. Today, the kitchen is the heart of the home, it is the room in which people gather most, it’s the room that people spend the most money on, and it holds a special status in the home. I wanted to create a rebrand for Le Creuset that not only reflected today’s modern relationship with the kitchen, but also merged some of its more iconic and classic elements. It is a lux brand, made in France, inspected by hand, and that feeling of both quality and comfort is demonstrated in the images below.