Kiehl’s 2021 holiday campaign

Kiehl’s asked us to come up with some concepts for their biggest campaign of the year, the 2021 holiday season. Being such a big campaign we had members from all over the creative team to pitch in and conceptualize for the project. I was happy to find that my concept, The Biggest Little Block Party was selected.

The Biggest Little Block Party

The holiday season, like everything else, is big in New York – the iconic brownstones twinkling with lights, animated window displays, festive events, shoppers everywhere, and snow drifting down – it’s what holiday dreams are made of. And this year, we’re celebrating in true NYC style, with a holiday block party in our own East Village neighborhood. For 2021, Kiehl’s is boxing up a tiny bit of that NYC block party magic and gifting it to you and all our fans around the world.

My role: As Art Director I conceptualized the original idea, helped create the multitude of assets and worked closely with the production teams to create them.

Before revealing our hero video, we created a few ‘teasing’ assets to set the tone and let people know that something exciting was coming soon

Hero Video

Gallery of Product Photography