Swift Transportation

Integrated Campaign

My role: Lead art director and designer.

Swift Transportation is a multi-million dollar trucking company, the largest in the country. Their main goal is to drive recruitment, since without drivers, there is no Swift Transportation. iCrossing created Swift's Driving Force, a recruitment campaign encouraging drivers to be a part of something bigger.

Projects include: Videos, Highway billboards, poster series, landing pages, pop-up walls, radio spots, paid media and campaign brand guideline.