Dyson may have expanded into several categories of consumer life but everyone can agree that it is best known for its groundbreaking innovation in the world of vacuums. While we have several vacuum styles these days, we continue to dominate the market in the Cordless Stick category. Dyson prides itself on having a vacuum for every type of home and every need, but this does beg the question: how does one decide which vacuum is right for them?

We were tasked with creating a campaign that highlighted 4 SKUs of the Cordless range - the Outsize, V11, V12 and V15. We wanted to easily explain to a consumer which one is best for their needs. This campaign was created in 1x1, 9x16 and 16x9 for both long and short form videos.