Individual Machine Campaigns
Airwrap
The hero machine of Dyson Beauty, the Dyson Airwrap was and continues to be one of the most groundbreaking hair tools of the beauty industry. Below is one of the many Airwrap campaigns that I concepted & created. In this campaign we were tasked with showing the versatility of the Airwrap in a way that felt educational and snackable. These 11 videos were created in 1x1, 9x16 and 16x9 for short form and long form.
Supersonic
The Supersonic was the first hair styling beauty tool that Dyson created in 2016. Before then, the standard hair dryer had not been redesigned since the 1960’s. Our campaign highlighted 3 areas of importance to the Supersonic: Attachment versatility, efficiency of use, and hair health. All videos were created for 1x1, 9x16 and 16x9 in :06 and :15.
Corrale
We created a massive campaign for the Dyson Corrale in which we explored every aspect of the machine to give consumers the best understanding of the product. We created several videos, all 1x1, 9x16 and 16x9 in :06 and :15. Additionally we had a long form video for our YouTube channel and some videos specifically for TikTok.